Merchandise

We partner with specialist producers to build creator products that move culture and move units. From limited drops to evergreen programs, we align talent with the right partners, formats and release plans so product stories travel across socials, streams and stores.

What we do

Product strategy. Translate the creator’s voice into SKUs, price points and formats fans actually want.
Partner alignment. Match talent with the best producers, factories and fulfillment for quality and scale.
Drop architecture. Creative, timelines and inventory plans designed for demand and conversion.
Retail & DTC. Balance owned channels with retail partners when that unlocks reach and credibility.

Drop film

Short-form launch content built to travel from YouTube to TikTok with equal impact.

Shelf moments

Point-of-sale, influencer appearances and social beats synced to retail calendars.

Creator collabs

Voice-true collections where the product, the price and the story line up.

Arena retail

On-site pop-ups and limited capsules engineered for high-intent audiences.

How we add value

SKU & pricing

Assortment, margins and laddering that respect fan budgets and brand tiers.

Creative system

Art direction, story and asset toolkit for drops, restocks and evergreen lines.

Ops & care

Production, QA, sizing curves, pack-outs, CX playbooks and returns planning.

Performance

UTM plans, content calendars and weekly reads to keep sell-through on pace.

Merch pipeline

Mood to mockups to samples. Fabric tests, trims and fit locked with creator sign-off.
Factories booked, timelines set, sizing curves agreed. On-line and on-site QC to protect quality.
DTC, retail or hybrid. Packs, pages and funnel creative with inventory pacing and restock logic.
Sell-through reads, product notes, retention offers and next-drop timing.

Planning a drop?

Let’s align the product, the story and the schedule then build the team to deliver it.