KSI

Creator • Musician • Boxer • Entrepreneur

Available for brand collaborations and partnered projects, introductions by request.

KSI performing live on stage
24M+
YouTube subscribers
13M+
Instagram followers
Top 10
UK chart peaks
Global
Live events & activations

Profile

KSI is a multi-hyphenate creator and recording artist whose work spans music, entertainment, sport and live events. His audience is digitally native and highly participatory, with momentum that travels across platforms, formats and territories. For brands, that reach converts when the creative idea is clear, the drop or moment is time-boxed, and distribution is engineered for shareability.

On partnered projects, our focus is to align KSI’s cultural equity with brand objectives. That can mean architecting a flagship launch, building a repeatable content format, or designing a live moment that lands both in-venue and online. We work with partner teams to scope the story, structure the activation and ensure there is a measurable path from attention to outcome.

KSI’s collaborations perform best when they respect his tone and community, create a tangible moment (music, sport, product or event), and give fans something to do, watch, attend, collect or share. We build around those dynamics to protect authenticity while delivering commercial value.

Brand fit

  • Entertainment and streaming platforms
  • Music, audio and creator-tech products
  • Apparel, footwear and lifestyle brands
  • Gaming, energy and performance categories
  • Ticketed live experiences and festival moments

Activation formats

  • Launch campaigns and limited drops
  • Live + streamed events with integrated social
  • Co-created content series with performance targets
  • Hero placements and premium brand integrations
  • Merch capsules, collabs and commerce tie-ins

Flagship Launch

Cross-platform campaign with hero creative, teaser windows and a timed drop to maximise conversion.

  • Launch
  • Commerce
  • Creator

Live Moment

Arena-scale activation designed for both broadcast and social, supported by short-form amplification.

  • Events
  • Experiential
  • Streaming

Series Format

Repeatable content framework with brandable beats and built-in measurement across channels.

  • Content
  • Series
  • Performance
KSI live performance still
Live performance
KSI press image
Event
KSI at event
Event moment

How collaborations work

  • Introductions and project access are arranged via trusted partner networks.
  • We co-develop creative and activation plans alongside talent and brand teams.
  • Delivery includes content, live moments and performance reporting.
Contact us for more information