Events
We design and deliver creator-led live moments that travel, from appearances and product drops to arena spectacles. Creative-first, production-led, measured for impact.
Creator appearances
Meet-ups, stage moments, streamed Q&As.
Timed reveals
Product launches engineered for conversion.
Fight-week moments
Story-led build-ups with broadcast moments.
Esports finals
Stagecraft, showflow and sponsor integration.
Lane One builds creator-led events that feel inevitable, planned for the room, engineered for the feed. Whether an intimate drop or an arena moment, our team aligns creative, programming and production so the story, the schedule and the show move as one.
How we operate
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Demand modelling, pricing ladders, allocations and on-sale cadence aligned to narrative beats.
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Tier-1 venues, broadcast-ready layouts and back-of-house plans negotiated to spec, on budget, on time.
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On-site retail, timed online drops, product seeding and fulfilment routes designed for conversion.
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Capacity, ingress/egress, pit lines and risk managed with specialist partners.
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Channel plan, creative cadence and partner media to drive awareness, intent and sales.
What we deliver
Creative & Show Design
Concept, run-of-show, stagecraft and motion/graphics packages that read online and in-room.
Talent & Programming
Booking strategy, formats, rehearsals and content capture aligned to narrative beats.
Production Management
Technical direction, vendors, crew and risk, delivered to spec, on budget, on time.
Planning an event?
Let’s map the creative, the show and the outcome, and build the team to deliver it.
Contact Us